Lotus Campaign

The Lotus Model: Market-Rate Housing as a Solution for Homelessness in Neighborhoods of Opportunity

Beth Silverman, Lotus Campaign’s co-founder and executive director, shares the organization’s market-driven model for addressing homelessness by aligning the real estate sector, social service providers, and individuals seeking stable housing. Beth explains how Lotus, launched in 2018 in Charlotte, North Carolina, reduces landlord risk through financial guarantees and support services while expanding access to existing housing in “neighborhoods of opportunity.”