August 7, 2025
As preparations for LA28 advance—including a forthcoming executive order from President Donald Trump to establish a federal task force supporting the Games—West Hollywood stands out as the first city to adopt a fully funded, multi-year Cultural Plan. Spearheaded by Arts Manager Rebecca Ehemann and shaped by Laura Zucker of AEA Consulting, the plan emphasizes creativity, inclusion, and civic identity. Themed “Inventing Traditions,” it fosters local and international cultural collaborations tied to the Games. The initiative positions West Hollywood as a model for leveraging the Olympics to create a lasting cultural legacy.
